Cannes Lions
DAVIDANDGOLIATH, Los Angeles / KIA MOTORS / 2008
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Description
It’s happened to all of us, we pull up to a gas pump just to realize that our gas tank is actually on the other side of the car. That’s the idea behind this commercial. We follow Kia Spectra owners who, due to the amount of time between fill-ups, have forgotten which side the tank is on. We see each of them realize their mistake and then follow them as they maneuver around the gas station trying to fill up. It’s a simple truth that touts the Spectra’s fuel-efficiency.
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