The Idea was born from the notion of "Assembly Line to Finish Line" - meaning, with minor race adjustments (tires & struts) - that same F150 Raptor that rolls off the lines in Detroit is the same truck that races in the most grueling off road race known to man - The Baja 1000.

Our Idea was to document this process and put the uses up & close and personal with that experience that is Baja 1000 - and that the F150 is indeed BORN to BAJA.

The first part of the film was shot on a snowy day at the Rogue Plant in Dearborn, Michigan - with the latter film shot over 2 days along the Baja Pennisula in Mexico in November.

Post work began just after Thanksgiving and finished in February of 2017.

The film was launched in social channels w/ Cutdowns, on Youtube - and our iOS/Android Apps.

It also was the first film to lead our foray into the Samsung Gear VR world.

17.2M total Impressions and on average consumers were exposed 2.5 times

Ford Trucks Facebook page gained 1,829 new followers; Almost 4k post shares extended the reach of the posts

40K Organic YouTube Views (in 30 days) - continue to outperform other apps in the FordVR App