Cannes Lions
DDB CANADA/TORONTO, Toronto / SUBARU / 2011
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After the overwhelming success of the “Sumo Carwash” spot, it only made sense to bring them out of retirement for one more round of sexy hijinks. So after much deliberation, we realized that we needed to give the sumos a reason to be sexy. Last time we referenced sexy car washes. This time, it's pin-up inspired girls posing in front of and on top of muscle cars. The rest is sud-covered, mildly disturbing history.
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