Subaru has a long history of building reliable cars that last for a very long time. In this cinematic film, a stoic old man informs his wife that he’s going fishing, and he begins to drive his ancient Subaru toward the coast. Upon arriving at his secluded ocean cove at the crack of dawn, he’s briefly dismayed to see a young surfer approaching. We soon reveal that the young surfer is actually his grandson, and the young man has brought along an extra surfboard for Grandpa. As the two men happily stride into the rough waves for a day of surfing, an announcer reminds viewers that, like a Subaru and Grandpa, the best things in life never quit.