Cannes Lions

FORGET ABOUT BAD ROADS

TBWA\G1, Paris / NISSAN / 2013

Case Film

Overview

Entries

Credits

Overview

Description

Specially developed for Russia, the new Nissan Almera gives extra confidence to its owners thanks to incredible adaptation to Russian driving conditions. Even if the road conditions are poor, the weather is bad, the ride long and the car weighed down, the driver of Nissan Almera will be protected. To visualize this we used the idea “Forget about bad roads”.

Execution

We shot in Ukraine with a real car.

We used 3D for all the roads which appears through the film and specially also for the bridge construction.

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