Cannes Lions
TBWA\G1, Paris / NISSAN / 2013
Overview
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Credits
Description
Specially developed for Russia, the new Nissan Almera gives extra confidence to its owners thanks to incredible adaptation to Russian driving conditions. Even if the road conditions are poor, the weather is bad, the ride long and the car weighed down, the driver of Nissan Almera will be protected. To visualize this we used the idea “Forget about bad roads”.
Execution
We shot in Ukraine with a real car.
We used 3D for all the roads which appears through the film and specially also for the bridge construction.
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