Nissan invests countless man-hours and billions of dollars in R&D to create incredible automobiles. However, when customers bring their cars in for servicing, they assume any part will do- sometimes installing generic parts. What they don’t realize is that every generic part they install affects the car’s integrity.

We ran these radio spots as Malaysians spend an astonishing amount of time in their automobiles stuck in heavy traffic. We wanted to target current Nissan drivers with the message of only using original parts, but doing it in a way they would find interesting and could understand and relate to.