We hand-crafted a distorted picture poster using fragments of a once perfect picture. This is a reflection of a sufferer of Early-Onset Alzheimer’s.

Photograph of an actual subject was taken and designed. The finished piece was then printed on multiple canvasses. The canvasses were then cut into pieces. The fragments were then reconstructed to create a distorted perspective of the subject in reflection see from the perspective of an Early-Onset Alzheimer’s sufferer.

The finished canvass was displayed as a poster installation and the photographed version of it was used for publishing.

• Recent released campaign was well-received

• Positive and insightful comments on how the campaign reflects the disease

• Non-conventional execution especially from a government entity