Dubai Lynx
THE CLASSIC PARTNERSHIP ADVERTISING, Dubai / DUBAI HEALTH AUTHORITY / 2018
Awards:
Overview
Entries
Credits
Background
Alzheimer’s Diseases is often misjudged only to affect senior citizens above the age of 65. In recent years however, research has found that this degenerative and incurable disease affects people at a much younger age. The disease at this stage is called Early-Onset Alzheimer’s.
Its symptoms are telling and this includes forgetfulness, difficulty in following a plan of action, loss in concentration to even struggling to work with numbers. In a bustling and dynamic city like Dubai, where the transient population are much younger, these signs are often self-diagnoses as stress.
Realising this, the Dubai Health Authority launched a 24/7 helpline that will provide reliable information and support for caregivers, health professionals and the public.
Execution
Photograph of an actual subject was taken and designed. The finished piece was then printed on multiple canvasses. The canvasses were then cut into pieces. The fragments were then reconstructed to create a distorted perspective of the subject in reflection see from the perspective of an Early-Onset Alzheimer’s sufferer.
The finished canvass was displayed as a poster installation and the photographed version of it was used for publishing.
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