Formulas for emotions.

Vital behavior, emotions and even life itself have all been recorded into data. A series of posters created to let technologist and data loving creatives see how exciting numbers and data can be.

Copywriting and designing with data and formulas, Dentsu showed this idea through posters for “Creativity in the age of data” Seminar at Cannes Lions 2015. Creativity was inserted into data, data was inserted into creativity to find new a possible output from the two.

Many people came to the seminar and saw data and creativity from a new prospective. We received comments of how people were able to see data and design connected.