What happens to professional sports balls after their short but intense professional careers are over? When they have been brought undone physically and mentally? They go to the Fox Sports Rehabilitation Centre for treatment and recovery. ‘Bouncing Back’ is the story of the Centre’s history, the treatments, and the controversy surrounding the ‘Radical Air-Pump Therapy’. It tells of the successes of the Centre, and the important role of Ball Rehabilitation in sport today. The objective of ‘Bouncing Back’ is to reinforce Fox Sports’ commitment to sport in the minds of the target audience - obsessed sports fans.