Cannes Lions

Forward

PUBLICIS NORTH AMERICA, New York / CADILLAC / 2016

Film

Overview

Entries

Credits

Overview

Description

Cadillac believes that those who dare drive the world forward. So to launch the brand’s most daring new vehicle to date, we created a world where the only thing moving forward was our daring expression of automotive excellence, the First-Ever CT6.

The gritty cool of downtown New York is transformed into a beautiful world of high end luxury where everyone is stuck in reverse, except for our act of daring, the elegant and truly sophisticated CT6.

Similar Campaigns

12 items

World Premiere ID. Buzz: An icon electrified.

JN JANGLED NERVES GMBH, Stuttgart

World Premiere ID. Buzz: An icon electrified.

2023, VOLKSWAGEN COMMERCIAL VEHICLES

(opens in a new tab)