Cannes Lions
PUBLICIS NORTH AMERICA, New York / CADILLAC / 2016
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Cadillac believes that those who dare drive the world forward. So to launch the brand’s most daring new vehicle to date, we created a world where the only thing moving forward was our daring expression of automotive excellence, the First-Ever CT6.
The gritty cool of downtown New York is transformed into a beautiful world of high end luxury where everyone is stuck in reverse, except for our act of daring, the elegant and truly sophisticated CT6.
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