Cannes Lions
LDC, Sao Paulo / WAVES FOR WATER / 2016
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Description
_For water is a new platform to take our model to anyone in the world. It allows anyone to become their own NGO, capable of starting their own clean water projects and raising the funds to support them.
Execution
With 4Water you can start your clean water project, you can support an existing initiative or became a fund raiser. It transforms Waves For Water into Chris For Water, Rachel For Water, Andre For Water … You For Water.
Outcome
By the end of the first month more than 20 projects had been created, and 201 users had already donated 403 thousand dollars.
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