Cannes Lions
LODUCCA, Sao Paulo / WAVES FOR WATER / 2012
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Overview
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Execution
The ideal of W4W is to go do what you love to do and help along the way. The core idea of this expedition was to surf Pororoca, one of the longest tidal waves of the world, in a completely different way. Not only surfing this unique wave, surfed by less than 100 people, but while doing that helping the riverside communities to have access to clean water. This was made mainly to create awareness of their situation to the world.
Outcome
After this expedition up to 20,000 people in the Amazon have access to clean water.
And all the other W4W projects gained strength. Now, more and more people are willing to help. More than 15 countries are being attended, 90,000 filters developed and 7.5m people with access to clean water.
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