In 2016, Mercedes-Benz launches a new range of convertibles and roadsters, four new cars at the cutting edge of elegance and technology: SLC, SL, S cabriolet and C cabriolet. Our objective was to complement this launch with an innovative communication strategy on the Mercedes brand, able to generate earned media.

Development and creative teams have worked closely to manufacture 400 hats and scarfs signed FOUND. The Agency, Maison Kitsuné and Mercedes-Benz decided to fill out this collection with a modern pattern declined into two different colours. Each accessory was manufactured in the Maison Kitsuné factories in Italy and then sent to the parisian Maison Kitsuné workshop in order to integrate every chip manually. The collection was distributed exclusively at the Mercedes Benz Gallery on the Champs Elysées and on the Maison Kitsuné Parisian flagship store.