Cannes Lions

FOUNDATION AWARDS

SHACKLETON AD, Madrid / FUNDACION DMR CONSULTING / 2006

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Overview

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Credits

OVERVIEW

Outcome

The cost per impact was of 3,93 euro per mailing. The mailing was sent to 2.000 people, of which 47% attended the awards ceremony gala.The mailing complied with the requirement of innovation and notoriety and generated the desired attendance and many comments on the original mailing.

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