Cannes Lions

FOUNDATION FOR CHILDREN OF LIMITED RESOURCES

SANCHO BBDO, Bogota / FUNDACION BELLA FLOR / 2009

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Overview

Description

150 children of limited resources joined, to ensure that their foundation (Fundación Bella Flor) continues to exist.We needed 2000 people to attend the Christmas show that was organized by them. The money collected would ensure the continuity of the foundation during 2009.Because the foundation has limited resources, we needed to achieve a massive audience, and the best way to transmit this was by Internet.The spot interviews a number of people asking what they want for christmas. They respond with a variety of answers such as: a holiday, an iPhone, money, a car, a puppy, clothes... a young boy appears on the opposite side of the screen and holds a sign saying that he only wants you to go and see him in the Christmas show.

Execution

We selected a zone in Bogotá where people of purchasing power work and live. These people never got to know the reality of the people with limited resources.With a video camera in our hands, we interviewed them in the streets and in their offices. We asked them what they would like for Christmas.We also asked for their email address and in less than 12 hours they received an email in which they appeared asking for material things for Christmas. In the half of the same screen a little boy shows a billboard that says: "I just want you to go and see me".

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