Cannes Lions
TAPROOT INDIA, Mumbai / STAR GROUP - SATELLITE TELEVISION ASIAN REGION LIMITED / 2012
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Thanks to subtitles in movies, most people don't watch. They read. And for someone who does it on a regular basis, it becomes habit, almost like second nature. This film is a light-hearted take on the same that asks people to watch movies on FOX Movies, which is now in their regional language.
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