OBJECTIVE: Increase awareness of Windows Mobile and Mobile-based devices among key targets and to create an online data collection portal. The budget was $90,000 with an 8-week launch date.Created a banner campaign for eWeek.com and WSJ.com targeting U.S. IT Professionals and Business Decision Makers. Download options encourage viewers to click to an online registration form.Currently, the CTR is 0.32% and banners are performing above average (0.20%). 21% have clicked to the registration form. eWeek.com is the top performing site with 48.6%, IT Pro message is pulling 64.4%, and the ERK is the top offer with 51.3% of clicks.