We know that every fan dreams that his bellowed cinema universe becomes real. FOX channel decided to bring the whole Westeros to reality for every internet user in Russia.

With each marketplace and aggregator we crafted unique native ads that create the feeling of Westeros universe coming to real life, among them:

· OneTwoTrip.ru users were invited to spend a weekend at Cape of Eagles

· Russian biggest hotel booking website surprised users with special rooms at Red Keep with an unexpectedly big discount

· A vacancy of Priestess of the Lord of Light was promoted by superjob.ru

Our native placements provided more than 20 million media impressions and reached more than 50% of fan audience.

The audience enjoyed the native ads, demonstrating high level of interaction with the ads. Among the most popular were:

· 13000 users considered applying for Priestess of the Lord of Light position

· 25500 users studied Red Kape sights

· Westeros artifacts found more than 16500 potential buyers

Monthly audience of FOX Channel Russia increased by 30% – from 2.4 to 3.1 million viewers.