The film shows a tutorial relating to the healing of wounds.

At the beginning we see and hear the instructions of a medical unit explaining the best way to heal a fracture.

Then, after 30 seconds, the camera pans and reveals, unexpectedly, a super with the words: Healing the mind is not as simple as this.

The David Lynch Foundation then logo appears with the phrase: Support our mental trauma recovery programs. Donate on davidlynchfoundation.org

The "Fractures" online video was launched on the Foundation’s web TV and then relayed on Twitter, with a tweet from David Lynch himself to his large number of followers. It was then posted to dailymotion, YouTube, Facebook and other social media.

Launched to large numbers via David Lynch's personal tweet, the video was rapidly retweeted, commented on and published on a variety of sites.

+ 150% visits to website

The video has been very positively received and is clearly contributing to a larger awareness of the Foundation's work.

Organizations like the Maharishi Center got in touch for potential synergies on recovery programs.