Cannes Lions

FRAGILITEA

KOLLE REBBE, Hamburg / ROSENTHAL / 2015

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

We developed Fragilitea – the first drinkable packing material. A thinly pressed sheet of high quality tea, precisely cut and folded for maximum protection. To use, simply unpack the teacup, fill with a handful of Fragilitea and pour hot water over it. The packing material will instantly transform into an aromatic black tea, fruit tea, or green tea.

Outcome

Since November hundreds of Rosenthal tea cups have been shipped with our custom made packaging. The feedback from delighted customers all over the world has been amazing. Sustainable products can change our world, but only Fragilitea with such delicious results.

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