Amsterdam is famous for its classic street barrel organs which play the famous 'Amsterdam' songs.

Everyone who grew up in Amsterdam will fondly remember the street organ and begging their parents for small change to give to the organ player. This is a tradition that is still being upheld.We decided to take advantage of this tradition and hand-built a Jumbo street barrel organ. The street organ was Jumbo’s Trojan horse to break into Amsterdam.

Unlike the traditional street organ, Jumbo's organ actually gave out coins, instead of receiving them from people in the streets.

The promotion led to 12% extra shop-traffic. The organ generated free media worth an estimated € 100,000 both on- and offline.Jumbo, in turn, has become a very welcome newcomer in Amsterdam.The organ is still in use and continues to cruise the streets and along the canals of Amsterdam.