Cannes Lions
EDSON FCB, Lisbon / BOTICARIO / 2002
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To demonstrate the benefits of Deoactive deoderant we developed witty animations that represent daily situations in which the product's use would be necessary. In this case we're inside a bus, where a person without Deoactive deoderant could cause a lot of harm and bother a lot of people. Displayed in young people's sites, targeted to the young adult audience, the animation language has a high degree of efficiency and visibility.
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