To stage a typical perfume sampling promotion with a surprising twist in mayor shopping malls in order to demonstrate that all' FREE CLEAR is 100% fragance free formula that is gentle for sensitive skins. To complete the experience we also created the classic perfume sampling magazine ad in magazines.

Target was receptive to hear about the benefits of the product since their curiosity made them ask about it. This led us to hit about 2,000 people, maknig our communication perfectly clear.