During a speedboat race, two men talk about football and the last game they watched during the weekend. Passionate by their debate about the coaching, the players, they miss their turn and finish their path on the beach.

"France Football Magazine. When we talk about football, we talk about football.”Announce the launch of the new version of France Football website and magazine.

Focus on the subject – the passion of football – without showing classical pictures of the game and/or players.Be surprising and generate buzz by a massive emailing campaign.

Men. 20 to 50. Sports and football lovers.