FRANK is a free and confidential source of unbiased information about drugs. Our target audience were 11 to 18 year olds, who either contemplate or dabble in taking drugs and cynical towards advertising. Consequently we used high end production value within the ads to gain visual cut-through and ultimately their attention.Messages within the campaign covered issues including mental, physical and social side-effects of illegal drugs.In the eyes execution, a striking set of eyeballs follow the curser around the page to enforce the message that smoking cannabis makes you paranoid and feel like people are watching you.