Cannes Lions
Y&R LONDON, London / PETA / 2018
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The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.
They believe that like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not for use – for food, clothing, experimentation, entertainment or any other reason.
Despite a rise in Vegan and Vegetarianism, sales of meat in supermarkets are still at an all-time high. This means that more animals than ever are being bread and killed for consumption.
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