Cannes Lions
LEO BURNETT, Frankfurt / DEUTSCHES FILMMUSEUM FRANKFURT / 2004
Overview
Entries
Credits
Execution
An oversized film strip was positioned next to a popular open air café near the river. By looking through it, the real world turned into a movie – in an exceptional location.
Outcome
The Frankfurt Cinema Week was a huge success with many people booking their tickets in advance via the web site and the telephone hotline. As many of the banners and stickers were placed as guerilla activities, the media spend was kept low.