Transform the visit of the exhibition in an unexpected and interactive journey able to immerse each New Yorker at the heart of Louis Vuitton’s history, thanks to an app thought and designed as a travel journal.

The application offered an ultra-personalized travel journey with relevant contents pushed thanks to geo location but also pushing invitation to interact with pieces of art all along the visit.

We implemented around 100 beacons for indoor geolocation and used them to trigger digital experiences in the app around the Travel spirit embodied by Louis Vuitton. This new immersive mobile application allows to visitors to create and share personalized content turning our solution from a simple application as a genuine travel diary.

We build an iOS and Androïd mobile application available on stores (28 000 downloads from iOS & Androïd Stores). This mobile application is linked to a Node.js Back Office to manage several languages and content moderation. The Application allows to visitors to take photo with 18 exclusive filters which can be shared on Social Network.

We created 7 experiences to live mainly done via Vuforia AR :

1. Start the visit by virtually tagging the walls.

2. Animate Louis Vuitton’s portrait via augmented reality.

3. Take part in an expedition in the middle of the desert in augmented reality.

4. Personalize a travel trunk with iconic hotel labels.

5. Leave a graffiti note in the guest book.

6. Take photos with exclusive filters inspired by the exhibition’s rooms.

7. Memory from my visit of the Vuitton exhibition New York

7 experiences to live

18 exclusive filters available

28 000 downloads

11’27’’ average spent on the app

42 000 digital experiences lived

120 000 memories generated