The Flash-It in-store promotion had been running for several months and was proving such a success that Virgin Mobile decided to give it further support. They used online viral marketing again to widen awareness of the promotion and generate a buzz for the brand, with a booster viral campaign targeted mainly at males aged 16-35. Two films were made specifically for online viral use only: ‘BendyBabe’ (the main campaign seeding material) and ‘Deep Throat’ as additional support. Both films encourage viewers to click through to the campaign landing page where they can find out more about the promotion.