Execution was a process of experimentation. First we had to figure out how to make the type appear and disappear. It was achieved by placing type on the inside of the glass that was tone-on-tone, matching the background colour exactly. White smoke would then provide contrast, causing the lettering to appear.

Then we had to find the best source of smoke. A fog machine beat the steam machine due to condensation problems. Lastly, we customized vents in the TSA to ensure the fog dissipated within about 5 minutes.

All quantifiable results are confidential so we’ve included them in the confidential section (below) only.