Cannes Lions
CLM BBDO, Boulogne-Billancourt / WRIGLEY / 2010
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In a military camp, a young soldier at attention seems petrified. Close up of our young, worried soldier. A puppet of a Sergeant Major comes really close to our soldier and starts yelling abuse.We pull back to discover the ventriloquist Sergeant Major moving his puppet around in front of the young soldier. He seems ill at ease and lacking confidence.
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