All advertising of vegetables are boring. Vegetables are good, so eat more, bla-bla.

After years of marketing silence, Bonduelle have image of old-fashioned expensive canned foods in Ukraine.

Vegetables —> Healthy food —> Healthy body —> Attractive body

With eye-catching key-visuals we caught attention of people and showed Bonduelle as modern and trendy product.

TA: everyone, who has mouth and can eat vegetables

We have shown vegetables as attractive bodies. To develop images we used the close-up photos of real vegetables. The key-visuals were scaled to all POSM, used in digital communication.

During campaign sales increased +12% compared to same period previous year.