Cannes Lions
PETA DEUTSCHLAND E.V., Stuttgart / PETA / 2021
Overview
Entries
Credits
Execution
A gorilla at a zoo is sitting stoically listening to something on an old, beat up Walkman. A boy is fascinated by this strange but enchanting sight. Suddenly their eyes meet and the gorilla holds the boys gaze – a magic moment of profound understanding. The great ape swiftly takes off his headphones and tosses them over. The boy catches them and curiously puts them on. When he presses play we hear “I WANT TO BREAK FREE!”. The boy now understands what the Gorilla wants to tell him.
End card:
All Captive Animals Long To Be Free.
Zoos Are Animal Prinsons - Stay Away.
PETA
Similar Campaigns
12 items