Cannes Lions
Y&R NEW YORK, New York / PETA / 2017
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Due to an overpopulation of dogs without homes there is a push in the U.S. to adopt or rescue dogs instead of buying them from breeders. The idea of a dog as a “trophy” refers to the fact that a breeders’ view of a dog is more for status, versus PETA, who sees a dog for companionship.
So, we’ve shown a view from above of a dog looking up from the floor at his owner, which looks very similar to a typical mounted animal head trophy on a wall like a deer or a buffalo.
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