Cannes Lions

FREEFALL FASHION SHOOT DOCUMENTARY

MOTHER, London / HTC / 2013

Case Film
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Overview

Entries

Credits

OVERVIEW

Description

We had star who’d been plucked from student life to become the first ‘recommender’ in a campaign all about real people putting our phones to the test. And we had a phone whose camera features were far extensive in range. So we wanted to tell a compelling longer story about the challenge that would help establish both the authenticity of our star and the authenticity of our camera claims.

Similar Campaigns

12 items

Flight

APPLE, Cupertino

Flight

2019, APPLE

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