The current Freelander is several years old. We needed to deliver run-out sales with a money-off message that would not cheapen the brand.

We proposed a tactical campaign to drive Freelander sales that invokes the audience’s sense of adventure over what really lies at the end of a rainbow.People researching their next 4x4 on automotive websites were targeted using multiple creative formats, designed to work together in road-blocks.

Rather than flash the price, we stimulated the audience's adventurous spirit. Rich-media interactivity enabled them to discover gold at the rainbow's end Freelander with £2,500-off. The campaign continues: results not available.