Cannes Lions

A Christmas Surprise at Kwik Fit

TAYLOR HERRING, London / KWIK-FIT / 2016

Film
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Description

An unexpected trip to their local Kwik Fit turned into something truly magical for ten children as they were confronted with the real-deal Santa Claus, four trusty reindeer and a present-stacked sleigh.

In the hidden-camera film, the kids gasp in astonishment as they realise that the jolly, bearded gentleman perusing a map of UK flight paths in the garage reception is in fact a VIP visitor from the North Pole.

We orchestrated the festive surprise for customers’ children and with the help of the parents, gave Santa a hand in finding out what they really wanted for Christmas this year and secretly sourced the gifts.

The surprise is made complete when Santa addresses each child by name, and then produces presents from the back of his sleigh.

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