Cannes Lions
DIAMOND OGILVY, Seoul / PHILIPS / 2016
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Description
The objective of this creative is to show the healthy difference by
comparing french fries that is made of Philips Airfryer to the regular french fries.
By visualizing the oil mark of regular french fries as the fat person,
we have intuitively expressed the cause of the obesity problem due to oily food and
emphasized the healthy Philips Airfryer by showing french fries without the oil.
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