Cannes Lions

French Air Fry

DIAMOND OGILVY, Seoul / PHILIPS / 2016

Digital Proof JPG
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Overview

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OVERVIEW

Description

The objective of this creative is to show the healthy difference by

comparing french fries that is made of Philips Airfryer to the regular french fries.

By visualizing the oil mark of regular french fries as the fat person,

we have intuitively expressed the cause of the obesity problem due to oily food and

emphasized the healthy Philips Airfryer by showing french fries without the oil.

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