There is a feeling in the market that the network of Dutchtone, Ben and Telfort is less reliable. And this means that these three providers are relegated to the first division of the market while KPN and Vodafone are in the premiership. This is not the perception of their own customers because they experience the quality of the network directly. This is why the campaign must confirm the customer’s choice for Dutchtone when it comes to the quality of the network. And indirectly send a signal to the market regarding this quality. ‘You can rely on Dutchtone’.