Cannes Lions

FRENCH RAILWAY

DDB PARIS, Paris / SNCF (NATIONAL RAILWAYS) / 2011

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Description

DDB Paris creates a new service for the french railway's booking site"The Escape Service" let people escape to any destination they wanted to by the simple push of a magical red button.Together with french collective Pleix, we designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.At the end of the youtube video, people could themselves push the button and experience a first-person view of the "Escape Service".

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