Because of our vast geography, Australian business travellers fly more than nearly any other nation on earth. We needed to find a way to show these travellers that Virgin Australia now fly between Australia's major cities up to 31 times a day. And we needed to do this all in a single poster.

The concept uses multiple photographs over the course of one day, where each photo was taken at the exact departure time of a Virgin Australia flight. The photographs were then pieced together and designed around the architecture of Brisbane's skyline, creating one image that spans an entire day. “Sydney to Brisbane up to 20 times a day”.

The campaign has only been in market for two weeks so we're unable to measure its success at this stage.