Project Objectives: Our objective was to create a banner ad that would grab the attention of the viewer, cutting through the clutter of other banners on the net. We needed to intrigue the viewer and have them interact with the banner, while keeping with the Virgin Atlantic sense of humour and entertainment.

Target Audience: Business Class flyers Objectives: To create awareness about the extra leg room on Virgin Atlantic flights and to reinforce the positioning of high entertainment and extra benefits of Virgin Atlantic.

Unique Features: Certainly the tongue-on-cheek, world class humour, which presented in a physically interactive way.