greenlovers makes fresh and healthy food accesible for everyone.

We wanted to support greenlovers mission and aimed for a simple way to

comminicate that fresh food is the healthier option.

To communicate that fresh food is the healthier option, we used a simple

trick: While we hear the names of fastfood-products someone is buying, we

also hear the beeping oft he cashier. During the spot it gets faster and faster

and reminds us at the end of an ECG-signal – that finally stops.

Using a well known sound that turns into another well known signal

creates a great surprise and gives an instant understanding of our message.