greenlovers makes fresh and healthy food accesible for everyone. We wanted to support greenlovers mission and aimed for a simple way to communicate that fresh food is the healthier option. Therefore, we used a simple trick: While we hear the names of fastfood-products someone is buying, we also hear the beeping of the cashier. During the spot it gets faster and faster and reminds us at the end of an ECG-signal – that finally stops.

Using a well known sound that turns into another well known signal creates a great surprise and gives an instant understanding of our message.