Prensa Libre, the most popular newspaper in Guatemala was nearing its anniversary.

So we gave a surprise to its 30.000 subscribers on that important day.

We made a newspaper printing of the first edition.

Issued on: 8/20/1951

We put it in a Ziploc bag, and inserted in the newspaper on the anniversary date.

This way, all the subscribers, received the oldest edition in perfect conditions.

We reached the whole country in one day.

We make more than 30.000 contacts with an investment of U$S 1500.

We proved that Ziploc is the best option to keep things in perfect conditions much longer.