Cannes Lions
DEUTSCH, New York / CHICLET'S / 2005
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Description
Chiclets re-launched its brand with an integrated campaign that brought the "original square gum" to life through simple line drawings. Working with TV, print and promotions, we used this fun, do-it-yourself animation style to drive awareness and trial among teens. Our ads tapped into the web’s viral nature and teens’ self-expression to let them draw their own Chiclets people and email them to a friend - all from the banner.
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