Cannes Lions

FRESH START EMPLOYER

BMF, Sydney / WHITELION / 2013

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Overview

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Credits

OVERVIEW

Execution

While Whitelion itself helps support and mentor their young clients into the working world, without employers who are willing to provide job opportunities there is only so much they can do to help.

The idea directly targeted people with the ability to provide jobs and made them look twice at their own pasts and prejudices.

Outcome

The Fresh Start Employer program has already got multiple businesses on board, opened employers’ doors and put young people into jobs.

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OGILVY AUSTRALIA, Sydney

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2023, WHITELION

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