Cannes Lions
BMF, Sydney / WHITELION / 2013
Overview
Entries
Credits
Execution
While Whitelion itself helps support and mentor their young clients into the working world, without employers who are willing to provide job opportunities there is only so much they can do to help.
The idea directly targeted people with the ability to provide jobs and made them look twice at their own pasts and prejudices.
Outcome
The Fresh Start Employer program has already got multiple businesses on board, opened employers’ doors and put young people into jobs.
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