We created for U the first campaign using Snapchat and its Spectacles to show and prove the 24h freshness of the fishes laying in their shelves.

Flashing the snapcode in store on the origin labels, clients were immediately connected to the last 24 hours of the fish they were about to buy.

And as a Story on snapchat only lasts for 24 hours, if there was something to watch behind it, clients could know immediately for sure that it was fresh.

From 9th to 16th of march, we changed all the origin labels of our fish shelves. All these labels were connected to the snapchat account, opened for that special occasion.

Each day, Snapchat Stories were broadcasting the different steps of the fish industry from the sea to our store shelves. The idea was to make our customers live one day as one of the different workers of this chain.

The operation took place mainly in our stores but content allowed us to talk about our approach on our social media ecosystem and valorize how much we were supplying locally.

-5 million reach

-Stories played more than 30 seconds on average

-Traffic at fish counter increased by 20%

-Fish sales increased by 35%