Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / SYSTEME U / 2021
Overview
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Credits
Execution
The aim of the music is to outline the pace of the time, and the pace of the chicken through the different eras. We start as a peacefull hip hop ballad on a green, then the beat is accelerating as we are projected into the first war, burst in joy when we cross the garden game of the nobility. Then we slowdown on a heavy hip hop peplum beat on the roman era to match with violence and brutality.
Yet the composition is totally harmonious with elegant common thread all along the film. We can feel that music production and Sound design create an aspiration, projection feeling when we switch to a different time era, and match with every piece of action.
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